The i40 represents the latest Hyundai to be released under the company's new "New thinking. New possibilities" ad slogan, along with its "fluidic sculpture" design language. According to Hyundai, the design brief uses shapes found in nature to make vehicles with a distinct flowing shape. To our eyes, we see a subtle evolution of the styling that made the Elantra so popular, and there's a little Lexus IS thrown in there for good measure.
